Before filming
Every day, the topic and the script are ready.
Today's topic is at the top. Swap it if it doesn't suit. Two quick questions, all taps. The script is built from the owner's answers, and lines to check are highlighted.
← Back to AI SolutionPlate to Post
Plate to PostAn AI content tool for F&B
One person,
a whole team.
The shop films on a phone. Plate to Post handles the topics, scripts, shot lists, editing, subtitles, captions and image posts.
Made for cafés, kopitiams, hawker stalls, bakeries, dessert and drink shops, and restaurants. Finished videos are ready to post on Instagram, TikTok, Xiaohongshu and Douyin.
Not open yet. Leave an email to hear first when it opens.
This is what goes out.
A video with subtitles and a title in the first 3 seconds. Image posts built on the shop's own food photo.
Demo shop · sample output
52% found a new place through the shop's own account.
Of the three ways people find a place, the shop's own account is the one it can start by itself.
52%The shop's own account
71%Word of mouth
43%Influencer posts
Percentages are respondents who had discovered a place they had not been to through that route. SevenRooms × Antenna, collected March 2023, 1,021 Singapore residents aged 18 and above.
Owners want to post.
Every step has to be learnt first.
Owners know they should post. They get stuck at the same step.
- What to film
- Camera angles
- Editing & subtitles
- The caption
Common situations for shops, not quoted from any one shop.
The shop films and posts.
Plate to Post prepares the rest.
The shop
- Film
- Post
Plate to Post
- Topic
- Script
- Shot list
- Framing (sketch provided)
- Edit
- Subtitles
- Caption
- Hashtags
While filming
Every shot is spelled out.
Each shot has a framing sketch, a length and its line. The shop just follows it. On camera or off, the shop chooses.
After filming
Filmed, edited, ready to post.
Dead air cut, subtitles on, a title in the first 3 seconds. Captions and hashtags in Chinese and English sit on the same page. Download, add music on the platform, paste the caption, post.
Image posts
The shop's real food, in the shop's own style.
One product photo, the name and the price. Check the words, pick a subtitle, save to the phone.
Follow a good video
See a good video, learn how it was made.
Pick a good video. Plate to Post breaks down how it opens and how it's told, as a reference for the shop's own video.
Screens from Plate to Post, on a demo shop.
One video. Four ways to make it.
Hiring someoneOutsourcingGeneral AIPlate to Post
Each monthA staff budgetAn outsourcing budgetFree and paid optionsA monthly subscription
Who decides what to filmThe shop briefs the person in chargeThe shop briefs the production sideThe shop works it out itselfA month of topics laid out, and swappable
Editing and subtitlesDone by the hireDone by the production sideA separate editing appDone automatically
ScriptThe shop briefs, then checks the draftThe shop briefs, then checks the draftWrite the prompts, then check every lineAsks the shop first, then writes from the answers
Image postsBriefed separatelyBriefed separatelyThe whole image is generated, so the food may differ from the real dishDesigned on the shop's real food photo
Hiring and outsourcing show the general case. General AI means general-purpose AI chat and image tools; none are named.
Market prices in Singapore, for reference
Published ranges, so the same job can be compared across ways of doing it. None of these point to any one company.
S$2,500–4,500 / monthA full-time marketing hire
≈ S$2,650 / monthA monthly production contract
S$1,800–2,200 / monthA part-time content person
S$1,500–3,500 / monthAn agency running the accounts
Median S$425 eachOutsourcing one video at a time
Plate to PostNot announced yet. The waiting list hears first.
Salary figures from 23 live job listings read individually; agency and retainer ranges from published local rates. Full breakdown in the F&B video cost guide
Frequently asked questions
Is there anything to download?
No. It opens in the phone browser.Do I need to know how to film?
No. Each shot comes with a framing sketch showing where the food sits, where to stand and how close to get. Any shot can be redone on its own.Does the shop owner have to be on camera?
It's recommended, and there's an off-camera option: hands and food on screen, voice kept.Does Plate to Post post for the shop?
No. The shop downloads the video and caption, adds music on the platform and posts. The account stays with the shop.Which languages?
Chinese and English, for the interface, subtitles, captions and hashtags.Can staff use it too?
Yes. Staff can film by signing in to the same account.What does it cost?
Pricing has not been announced yet. The waiting list hears it first.From a shop name
to a video ready to post.
- Shop name
- A menu photo
- Four taps on the shop's direction
Not open yet. The waiting list hears first when it opens.
business@muridle.com · Singapore & Malaysia